As a brand for the whole nation, in this anniversary year Airam aims to present interesting snippets and stories from Finland and Finnish people, both in everyday life, and on special days. Through the ‘Rakkainta Suomea’ (beloved Finland) campaign, we are building the anniversary year in video and pictures - together with normal Finnish people. We are reflecting who we are, what we are proud of, what we value and what brings light to our lives. We promise light and joy for more and more people.
“Joy through light” is a promise that Airam is giving as a gift to Finnish people. In practice, Airam donates to good causes when they bring joy to a large number of people.
Airam will keep its promise by making not only concrete donations of products and money, but also shared experiences of the anniversary year in social media and social life.
The youthful hundred year-old has deserved its party and, at Airam, it will be celebrated in many ways. Throughout the year, Airam will introduce Finland 100 anniversary thermos flasks and decorative lights to the market.